Marketing, advertising and PR

Tasks and purposes of the course:

• development of confident and fluent speaking skills;
• building up of an active occupational vocabulary;
• improvement of general, social and professional communicative skills.

Course topics:

• assess and processing of the market needs;
• market segmentation and working with the target groups;
• product and brand merchandising;
• pricing strategy;
• advertising;
• Mass-Media activity;
• public relations;
• e-commerce;
• global market management.

Skills obtained during the course:

• business and interpersonal communication;
• business writing;
• preparation and admission of the advertising information;
• preparation of reports and public performances;
• holding the press-conferences.

Loyalty program for corporate students:

• membership in the English Cinema Club “Other movie”;
• membership in the English Speaking Club;
• usage of “Oxford Klass” Library;
• Saturday Consulting Center for students who missed the lessons.