English for Mass-Media

Tasks and purposes of the course:

• development of confident and fluent speaking skills;
• building up of an active occupational vocabulary;
• building up of the understanding of the Mass-Media role in the business sector, information technologies and world of art and entertainment.
• improvement of general, social and professional communicative skills.

Course topics by categories:

• Cinematography and photography:
• commercial films – documental and publicistic; advertising;
• history of cinematography development;
• libraries – archives, agents and agencies;
• licensing, author’s rights and intellectual property.

Journalism and PR:

• the press and its role;
• ethics and law;
• press-releases and publications;
• Media relations.

Radio and TV:

• history of TV, radio and press development;
• Mass-Media sociology;
• segmentation of spectators and listeners.

Skills obtained during the course:

• business and interpersonal communication;
• business writing;
• preparation and admission of the information;
• preparation of reports and public performances;